Cottage cheese reached its height of popularity in the 1970s when dieting in America also took off. This was the era of TAB diet drink and chain smoking to curb appetites. With the meat shortages during and after WWII, cottage cheese had been billed as higher in protein per pound and lower in fat than beef, pork or chicken. It was on that steam that it continued to rise. By the 1950s, local Cincinnati dairies like French-Bauer were selling cottage cheese in wax coated cardboard packages.
The first two Presidents of the 70s Richard Nixon, and Gerald Ford both were lighter eaters and both enjoyed their cottage cheese, but with some odd toppings and accompaniments. Yogurt would outpace cottage cheese in sales in the 1980s, but with the rise of keto and diabetic diets, cottage cheese is again having a moment and a resurgence in popularity.
I have to admit. I have always been a fan of cottage cheese. Growing up, we were a cottage cheese household. And I too have a suite of odd toppings for my cottage cheese. I’m not a fan of the typical pineapple chunks or berries. I’m more a savory topping guy for my cottage cheese. I like to top mine with tabasco sauce or sriracha. But I’m not against topping with a sauteed onion or mushroom relish or with an eastern European adjvar or eggplant relish. I’m funky that way. In a bind, cottage cheese makes a good dip for crackers for a party or pot luck. Throw in some herbs, chopped nuts and you’re golden.
Richard Nixon was no foodie. He didn’t care about his food’s flavor, texture or provenance. To Nixon meals were a means to an end and a trial. But he did enjoy his cottage cheese. He once said, “I eat cottage cheese until it’s coming out my ears.” He had his fave cottage cheese – made by the Knudsen Dairy in Los Angeles – flown to the White House weekly. He ate a dollop of it nearly every day for lunch on top of a pineapple ring, occasionally with a Ry-Krisp cracker in it. (I too like a rye club cracker or two with my cottage cheese.) But he became most famous for his topping the cottage cheese with ketchup. Maybe in a Freudian slip, Nixon said, ketchup disguises everything. Too bad it didn’t cover up his Watergate affair. Needless to say, ketchup-topped cottage cheese as a food trend did not take off in America.
The funny thing is that as anti-gourmand as Nixon was, he created some of the most lasting nutritional policies in the 20th century, and his “chopstick diplomacy” with China opened up trade with that country for the first time and fueled the growth of our economy.
When Nixon resigned, his VP, Gerald Ford (who had replaced his first VP Spiro Agnew) became the only VP and P who would come into office without being elected. Ford in probably his only funny statement said he was the first Instant President, and preferred instant coffee and instant oatmeal to the original versions. He went on, “I just hope I prove to be as pure, digestible and as appetizing to the consumers who did not have a chance to shop around for other brands of Vice President before I was put on the market.” This was quite a food testimonial to the instant coffee and oatmeal industries.
Ford too, was not a foodie, but also enjoyed his cottage cheese. Raised in Michigan, he was a fan of Midwest faves like tuna casserole, spareribs and sauerkraut, stuffed cabbage and hamburgers topped with liver and onions. President Ford too, had a weird topping. His funky-ass topping was A-1 steak sauce, along with a slice of raw white onion. Ok, I’m a savory cottage cheese dresser myself, but that’s a bit weird.
Ford would make one of the worst food gaffes of any president while visiting San Antonio in 1976 by biting into a tamale still wrapped in its corn husk. Mayor Lila Cockrell defended him saying he didn’t know any better and was not briefed on proper tamale eating. Julia Child did not defend Ford and called him ‘tete de lard’ (Fathead) who lacked the wit to realize what he ate represented something far more important than what he looked like. When the Fords hosted the Windsors at the White House later that year, Julia was invited but mad she did not get to taste the fine food of Chef Haller.
Knudsen Creamery in LA – founded over 100 years ago in 1919 by brothers Tom and Carl – still make their lowfat small curd cottage cheese. They’d be smart to rebrand it “I’m Not a Crook Cottage Cheese.”